Google struggles with social skills

Google has decided that its social-networking strategy could use a few more followers.

Perhaps no one did a better job of capturing the Internet from its inception until, say, 2007, than Google. But over the last several years, an explosion in Web content generated by social media has created a new dimension of the Web that Google doesn't control--and sometimes can't even see. Google CEO Eric Schmidt used to think that Google could index the Web by 2300, but he told CNET last year that with the advent of social media, "I'm not even sure it's possible" to capture everything.

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